This Privacy Policy explains how Matthew Arthur, carrying on the educational brand “Profit to Prosperity,” a brand associated with Arthur Wealth Management (“we,” “us,” or “the Owner”), collects, uses, discloses, and protects your personal information when you visit this website, subscribe to our newsletter, or download our resources.
We are committed to protecting your privacy in accordance with applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. By using this site, you consent to the collection, use, and disclosure of your personal information as described in this Policy.
Who Is Responsible for Your Information
The organization accountable for the personal information collected through this site is:
Matthew Arthur (Profit to Prosperity / Arthur Wealth Management)
Email: matthew@profittoprosperity.ca
If you have any questions or concerns about your privacy, you may contact us using the details above.
What Information We Collect
We collect only the personal information we need for the purposes described below.
Information you provide to us directly
- Your email address when you subscribe to our newsletter or request a downloadable resource (such as the Wealth Efficiency Checklist)
- Your name, if you choose to provide it
- Any information you include when you contact us by email or through a form on this site
Information collected automatically when you visit the site
- Standard technical information such as your IP address, browser type, device type, operating system, referring website, and the pages you view
- Usage information collected through cookies and similar technologies, including analytics data about how you interact with the site
We do not collect sensitive financial account information, government identifiers, or client account details through this site. This is an educational and newsletter website, not a client portal.
How We Use Your Information
We use your personal information to:
- Send you the newsletter and any resource you have requested
- Deliver, maintain, and improve the site and its content
- Understand how visitors use the site so we can improve it (analytics)
- Respond to your questions and communicate with you
- Comply with legal and regulatory obligations
We will not use your personal information for a new purpose without your consent, unless permitted or required by law.
Consent
By providing your personal information to us, you consent to its collection, use, and disclosure in accordance with this Policy. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us or by unsubscribing. Withdrawing consent may mean we can no longer provide you with the newsletter or certain resources.
Where required by law, including under Québec’s Law 25, we will obtain your express consent before collecting or using your information for purposes that require it, and we will inform you before using technology that identifies, locates, or profiles you.
Email and Anti-Spam (CASL)
We send commercial electronic messages, such as our newsletter, in accordance with Canada’s Anti-Spam Legislation (CASL). We send these messages only to people who have consented to receive them. Every message includes a clear and functioning unsubscribe link, and we honour unsubscribe requests promptly. You can withdraw your consent to receive emails at any time using that link or by contacting us.
Cookies and Analytics
This site uses cookies and similar technologies to operate the site and to understand how it is used. We use analytics tools, which may include Google Analytics and Google Tag Manager, to collect aggregated information about site traffic and engagement.
Where required, we ask for your consent before setting non-essential cookies, and you can manage your preferences through our cookie banner or your browser settings. Disabling cookies may affect how the site functions.
You can learn more about how Google handles data at policies.google.com/privacy and opt out of Google Analytics using Google’s browser add-on.
How We Share Your Information
We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:
- Service providers: We use third-party providers to operate the site and communicate with you, such as our email and newsletter platform (beehiiv), website hosting, and analytics providers. These providers process information on our behalf and are expected to protect it. Some may store or process data outside Canada, in which case it may be subject to the laws of the country where it is held.
- Legal requirements: We may disclose information where required or permitted by law, regulation, legal process, or a governmental request, or to protect our rights.
- Business changes: If our brand or business is reorganized, information may be transferred as part of that change, subject to applicable law.
Where Your Information Is Stored
Some of our service providers may store or process your information outside of Canada, including in the United States. Where information is transferred outside Canada, it may be accessible to courts, law enforcement, and regulatory authorities in those jurisdictions. We take reasonable steps to ensure our providers offer an appropriate level of protection.
How We Protect Your Information
We maintain reasonable physical, organizational, and technological safeguards appropriate to the sensitivity of the information to protect it against loss, theft, and unauthorized access, disclosure, or modification. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security. You acknowledge that any transmission of information to us over the Internet is at your own risk.
How Long We Keep Your Information
We keep your personal information only as long as necessary for the purposes described in this Policy, or as required by law. If you unsubscribe or ask us to delete your information, we will remove it from our active systems within a reasonable period, subject to any legal retention obligations.
Your Rights
Subject to applicable law, you have the right to:
- Access the personal information we hold about you
- Ask us to correct information that is inaccurate or incomplete
- Withdraw your consent to our use of your information
- Unsubscribe from our communications at any time
- Request deletion of your personal information, subject to legal limits
To exercise any of these rights, contact us using the details above. We may need to verify your identity before responding. We will respond within the time required by applicable law.
Children
This site is intended for adults, in particular incorporated professionals and business owners. It is not directed at children, and we do not knowingly collect personal information from children.
Links to Other Sites
This site may contain links to third-party websites that we do not control. This Policy does not apply to those sites. We encourage you to review the privacy policies of any site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect when the updated Policy is posted on this site, with a revised “Last updated” date. We encourage you to review it periodically.
Contact Us
If you have questions, concerns, or complaints about this Policy or how we handle your personal information, please contact us at:
Matthew Arthur (Profit to Prosperity / Arthur Wealth Management)
Email: matthew@profittoprosperity.ca
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada, or, if applicable, the Commission d’accès à l’information du Québec.